Juan, sorry. Juan, museums. Okay, thank you. Plus besoin d'y penser si tu veux. Je me permets. Merci. Et tu peux aller vers le bar. Bar Leva? D'accord. C'est OK. OK. Ah oui. Ça va. Merci. Well, thank you. Thank you very much. Thank you, Hugo, for the invitation and all the Zootopia team for organizing this space of debate around artificial intelligence. I'm going to do a presentation about how artificial intelligence is already transforming the museums. And the applications of artificial intelligence in museums are huge. So I will try to organize my presentation into three main applications that artificial intelligence can have in museums. The first one is artificial intelligence for audiences. The way artificial intelligence can be appliedfor improve the visitor experiences, the visitor experience through personalized experiences, accessibility and interactive tools, and new forms of mediation. The second part, how artificial intelligence can also help the museum professionals do their job in a more efficient way. And the third one, museums as forums for AI, when AI goes beyond the, I mean, when artificial intelligence goes beyond the tool and becomes a subject for exhibitions to make citizens and people debate and think about the impact of artificial intelligence in our lives. So let's start with the first one, how artificial intelligence can improve the visitor experience. And I would like to start with an example that I like really much is Phototechia. It's a project developed in the Musée de la Photographie à Charleroi in Belgium. And this is a museum that has more than, in its collection, has more than 100,000 photographs and around 1.5 million negatives. So even if they organize temporary exhibitions, it's impossible to display all the collections.most of the collection remains invisible for the audience, for the public. So what the museum decided to do is to use artificial intelligence to develop a display with a screen. So what the artificial intelligence do is analyze each image of the collection regarding its objects, the colors, even the emotions, and then the visitors can explore the entire collection through different depths. And have their own kind of galaxy and interact with the photographers of the collection and create their own visit and their own experience. Now I would like to show you another example that was developed by the Dalim Museum that I want to show you a video. I can just put it here.People have attempted to understand my work, trying to find meaning in the surreal, to make sense of the dreams of a historic genius. But how can anyone possibly know what is inside the burning mind of Salva Gordari? No, they simply cannot. They are mere mortal human beings. But now I can tell you. Introducing Ask Dali, an audio experience powered by AI and machine learning that allows you to talk to me. Hi, I'm Salvador Dali. And you can ask me anything. Just pick up my lobster phone. Why are the clocks melting? My dear questioner, think not of the clocks as merely melting. Picture them as a vast dream. Why are the elephants'legs so thin? Did you really dream all those things? What's up with your mustache? How they brought me here is far beyond my comprehension. All I know is that they used something called a large language model in a recreation of my voice. And here I am. So next time you have a question, just ask Dali.Okay, so the Dali Museum has this experience called Ask Dali and also another experience that is called Dali Lives that is also using like deep fake technology. With a huge screen, the visitors can interact with Dali, who even takes selfies with the visitors and sends them to their phones. So, from a marketing point of view, this is brilliant. En ce moment, les écouteurs sans fil JBL TuneBuds sont à seulement 39,99€ sur Cédiscount. Avec la réduction de bruit, c'est super! Mais aussi avec la réduction de prix! So, as I was saying, from a marketing point of view, he's brilliant because he's engaging, he's innovative, but this kind of application of artificial intelligence also raises many ethical questions. Because when a visitor asks Dali, for example, did you really dream all those things? Obviously the answer is no. It's not going to be Dali himself who's going to answer, it's an algorithm. So here the question is, should we allow or should we use artificial intelligence in this way? It's a debate.Another and final example of artificial intelligence applied in museums is one that has been developed for Fondation Rubiton here in Paris. That is a chatbot. So visitors can scan a QR code in the rooms of the exhibitions and then ask a chatbot all the questions they have about the artworks in the rooms. So the risk I see with this kind of application of artificial intelligence is that maybe the human interaction is lost. And if all the people just interact with the chatbot to ask the questions, and then an essential part of museums that is create a space of debate and exchange and dialogue can be lost. So it's also risky and it's also to think about the implications of that. So passing to the artificial intelligence applied to improve the museum professional work, it has a big potential because with artificial intelligence, museum professionals can, for example, have auto-generating metadata to generate descriptive tags, titles, catalog entries that make the work easier. Also recognizing images or transcribing.documents, for example, museums have big archives with handwritten letters or documents, so the fact that AI can just transcribe the documents also facilitates a lot the work and also improving the cataloging with the crossing references with different records of the museum. And another potential the artificial intelligence can give museums is with protecting cultural heritage against the illicit trafficking, because AI can cross references from stolen objects, so it is easier to identify and track the illicit trafficking. Also the provenance research, when a museum has buy a new object or a new artwork, it has to do a research to identify the different origins of the piece. And AI can also help reconstruct the ownership history and identify looted works. And in this line, the European Union has developed a project that is called ANCHIS, that is also to develop with universities new AI technologies applied for these objectives to fight against illicit trafficking. So for example, they developed an AI technology with a... It's an app that can scan the objects and to identify ifstolen or looted or not. And also can help predictive conservation with sensors and AI models predicting deterioration in paintings, sculptures, also with variables like humidity and climate sensitive objects. And finally, museums as forums for AI. Because one thing is using AI as a tool, but also museums have been doing a lot of work to take AI as a subject of exhibition. So a very good example is one exhibition that was last year in the Musée Marie-Jo de Pomme here in Paris that was called Le Monde selon Lya. And it was an exhibition to rethink and to sensibilize the audience around the application of AI, also to make clear the differences between AI that is analytic and generative. I think this kind of application and this kind of work that museums can do, not just using the AI, but giving and creating these exhibitions and spaces to think from a critical point of view is one of the things, the better things museums, I think,can do in the future just to help this debate around AI. So to finalize, to finish, what kind of artificial intelligence do we want in our museums? So I would say three things, three main factors that in the museums we can think to use this technology in a better way. One is human-centered. An artificial intelligence that enhances the visitor experience without replacing human interaction. The second one, ethical, artificial intelligence that respects copyright, cultural heritage, transparency, privacy, and creators'rights. And finally, responsible, that artificial intelligence that supports the museum's educational and public mission while remaining accountable for its impact. And that's it. Thank you very much.Okay, so now we have time for questions. Not too many, so be quick. Yeah. Do you have questions? So, hi everybody, thank you. I found it really thoughtful and interesting. Just like my question was regarding like the, rights of like of using for example salvador dali voice how is that gonna get through like what's the legal aspect i know that you are not like a lawyer and i agree if you don't know this question but i just wonder because like I found it really amazing the fact that we can even hear his Spanish accent, which makes it beautiful. But in a sense, he's a deaf person as well, so he has not the right to consent. So it's this family saying, okay, yes, I agree. This could be present in other things as well and could be as beautiful as... dangerous. So how museums could handle this? That's my question. Of course, to do this kind of experiences, the museums have also a very important legal team. So to develop this, they have toProbably they are paying also the, because Dali also has like the copyright and I don't know if it's the Harris who has to receive an amount, but of course, yes, there's a legal issue and a legal and unethical because, yes. More questions. Who has more questions? You have a question. Of course I do question. It's my colleague because I'm also a museologist. And my question is regarding example of Ask Dali, especially I'm interested in your opinion. What do you think is efficiency of these AI use? Is it really engaging people or it's more for attracting? But later you need the classical mediation for deeper connection. I think this kind of experiences are more like a marketing strategy more than an education. Because it's a way to make people come, to make people want to do, I don't know, take a selfie with Dali, but at the same time, what Dali is saying is really useful or is really, I mean, the visitor at the end,will go out from the museum with something new and with something consistent and real about Dali. I mean, I'm not sure that is the best way to learn more about this. But at least they will bring him to the museum. Yes, exactly. So a marketing strategy. Wonderful. So I think, well, that was two questions. So thank you again, Juan.Okay, I have one more note that I wanted to say, which is we had, so usually we would always do a multilingual format because we're in CTA and we have many different countries present and So our format was also multilingual between at least between English and French and we had a French talk for this one But it was it was cancelled kind of last minute because the person who was going to do it He's just so in demand and he couldn't come and but it was our maybe our favorite maybe all our favorite I don't know librarian, Frank from the library. So when you see him, tell him we're very disappointed that the only French talk couldn't happen. And his name is Frank and you can see him directly in the library close to every day. So he will be, I don't know how he will react. Maybe he will be shy for having cancer. It's okay. So, well, we have another, well, we have a full program regardless.